El mercado de impresoras se va abriendo gradualmente y los envíos de impresoras reanudan su crecimiento

El Informe Regeneration Times/IDC publicó el Informe de Seguimiento del Mercado de Impresoras de Indonesia para el tercer trimestre de 2021. El mercado de impresoras indonesio envió 330.000 unidades en este trimestre, un 6% más interanual, un 6% mes a mes y un 16,6% mes a mes.

En agosto de 2021, el gobierno indonesio redujo el nivel del bloqueo de prevención epidémica de nivel 4 a nivel 3, y la demanda del mercado se ha recuperado. Mientras tanto, la reapertura del mercado minorista local de TI ha tenido un impacto positivo en la recuperación de la demanda general de impresoras. La demanda del mercado aumentó en septiembre, pero los proveedores no pudieron aprovechar la oportunidad debido a la escasez de inventario. A partir del tercer trimestre, los proveedores subieron oficialmente los precios de las impresoras a medida que subían los precios de las piezas y el envío.



Las tres principales marcas en el mercado de impresoras indonesio este trimestre fueron Epson, Canon y HP.




Epson maintained its dominant position in the market, with a market share of 54.8% and a year-on-year increase of 1.3% in shipments. But prices for the brand's devices have risen from August 2021 due to shortages of new printers and other parts. Ink cartridge products continued to be Epson's major volume contributor and recorded strong quarterly growth of 37.8%. The dot matrix printer was hit by digitalization, and shipments fell by 46.5% year-on-year.

Canon's market share was 23.4%, up 20.5% sequentially. Although the inkjet model fell by 18.4% year-on-year, it was still Canon's main sales model in the local market. Due to limited raw materials, Canon adopted a strategy of prioritizing the production of "star" products in the inkjet category to reduce the impact. In the laser segment, which includes copiers and MFPs, Canon achieved 59.5% year-over-year growth.

The third largest market share is HP with a market share of 15.0%. The brand's shipments of refillable high-capacity series increased by 156.0% year-on-year, while the shipments of ink cartridges equipment decreased by 48.3% year-on-year. The ink-filled high-capacity series offset the impact of the decline in ink cartridge products to a certain extent. In the laser field, HP maintained its original advantages, with a market share of 40.9%, a year-on-year increase of 18.3%.

En el mercado de impresoras indonesio en el tercer trimestre de 2021, las marcas siguen enfrentándose a escasez de inventario y desafíos en la entrega, lo que dificulta responder al repentino aumento de la demanda del mercado.